Advertising and marketing can sometimes feel a bit like gambling. Nobody knows what the roll of the dice will bring. Will we see riches beyond our wildest dreams or will we see our money quickly disappear down the drain?
The elusive beast known as “results” often seems impossible to capture without some wizard marketing genius who seems to employ more magic than science. But at the end of the day, marketing is quite simple. You want to craft a targeted message to the right audience through the right channels. This formula time and time again, and without fail, creates the results you’re looking for.
I know it’s easier said than done. There are a million and one advertising channels out there and you don’t know where to start. Well, have you considered advertising on TV? The internet, despite its popularity and integration into everyone’s daily life, has failed to dethrone TV as the most trusted advertising source out there. It’s also one of the best ways to reach the most people in a single sitting. Think about it, millions can be reached in a single airing of a TV show. The internet is more scattered and therefore harder to control.
We are taking a look at one of the more affordable options out that on TV – NewsWatch TV.
NewsWatch TV is an award-winning show that first aired in 1990. Since its debut the show has become a leader in the television market, working with brands both large and small. They’ve worked with such high-profile clients as Google, Sony, Audi, Casio and Intel, and thousands of others.
The show airs regularly on channels like AMC and ION. Each airing reaches over 95 million homes and airs in all the major cities in the U.S.
A NewsWatch TV episode is comprised of segments that highlight a company or its products in a fun and energetic way. It also highlights the best of entertainment and regularly sees celebrities stop in for a chat. Recent guests have included Dwayne Johnson, Vin Diesel, Will Smith and Bradley Cooper.
The primary focus is to create an exciting and fun show that engages the audience with the content. This format allows NewsWatch to introduce an audience to a client in an organic and fun way.
Video Production Services
NewsWatch has their very own in-house production team with over 75 years of combined video production experience. Their studio is located just outside the nation’s capital, Washington, D.C., and includes all the most cutting-edge videoing and editing equipment.
With top-of-the-line writers, videographers and editors, NewsWatch is able to produce top-notch videos primed for TV.
They work hand in hand with the client at every stage of the creation process. They want to not only create a superb video but also communicate what’s important to the client. NewsWatch starts at the writing stage. They carefully craft a script that highlights the brand or product and gets to the heart of the message. The client signs off on the final script before it goes into production.
After the script is finalized it moves into the production stage. The script is handed over to the video production team to work their magic. The video is produced with one of their anchors assigned to present and highlight the product.
Once the video is done, and before it airs, the client and NewsWatch make sure everything is as it should be and ready for broadcast out to millions of homes. Once it’s all signed off on, it’s showtime! The video is scheduled to air during one of NewsWatch TV’s review shows.
One thing that makes NewsWatch stand out is what comes next. After it airs, the client is free to do what they wish with their video. Most continue to use the finished video for further promotion on their website or in advertising/marketing avenues. They have complete ownership of the video, allowing them to use it in whatever way they see fit. So, not only does NewsWatch offer the ability to reach over 95 million homes through their TV show, but they also act as a video production company, creating a slick promotional video.
They go even a step further by promoting the video and company on their social media channels as well as their website. So clients get the TV/Internet one-two punch.
Pricing of NewsWatch Services
Usually when you think about paying for an ad on TV, you’d expect to pay an exorbitant amount of money, far more than you’d ever be willing to pay for a single ad. And that’s been the problem with most TV ad spots, they’re only accessible to large companies with the marketing wherewithal to justify that kind of move.
Most companies charge tens of thousands of dollars for this kind of set-up, and that’s on the low end.
NewsWatch, yet again, plays things a little different. They’ve designed their services to be affordable so that just about any sized company could get in on the action. They’re able to do this because they’ve absorbed the airing fees themselves. These fees account for a large portion of the costs of airing on TV.
Now, there are some startups that have a marketing budget less than zero, and NewsWatch isn’t necessarily for them, but everyone else will find that they can afford their services with ease. From small businesses to Fortune 500 companies, NewsWatch is the best option for an advertising push that offers you the biggest bang for your buck.
The Proof is in the Results
Of course, a company can offer a great deal like making a professional video that’s on-message and reaches millions upon millions of potential consumers, but unless it produces results, what’s the point?
Let’s look at some of the feedback and results from some of NewsWatch’s clients.
When Contour linked up with NewsWatch TV reviews they were interested in promoting their ergonomic workstation and increasing sales. After their video aired on one of NewsWatch’s shows and the product was pushed on their social media channels, Contour saw a huge upsurge of sales.
“Our sales of our ultimate workstation series have dramatically spiked, and that is all attributed to the work that you have done over at NewsWatch,” Bret Hudson, Contour Design’s Product Marketing Manager said.
Everyone knows the German luxury vehicle manufacturer, Audi. When they needed a video to convey a new product offering to potential investors, they turned to NewsWatch to get it done. The result? Well, it’s best to hear it in their own words.
“We needed a video immediately to help convey a complex product offering to potential investors and the market,” Robi from Audi explained. “[NewsWatch was] very easy to work with and were able to develop a great video for us in short order. We were so happy with the work we have continued to use them and will do so in the future.”
So, if you’re looking for an effective marketing push and have ever wanted to advertise on TV, then NewsWatch won’t disappoint. Their results speak for themselves, and the ability to reach over 95 million households with your very own professional promotional video for an affordable price is hard to beat.